


Conference Organizer
Polish Chamber of Commerce for Cleanliness
Hall B
Conference room 1
Smart Cleaning Business – technology, education and sales




11:00 -14:00
Ewa Bojda
Magdalena Jabłońska-Pudlak
Wojciech Rakowski, MODERATOR
Karol Żelazowski
How do innovations impact the optimization of professional cleaning service processes?
What will we intentionally not discuss?We will not focus on:
– a review of the latest autonomous robots– equipment demonstrations
– technological "novelties"
These solutions are already widely known, and you will have the opportunity to learn about them at the exhibitors' stands.
Instead, we will discuss the fundamentals
- how to systematically implement innovations to optimize cleaning service processes effectively and achieve the desired results!Panels included
- FROM CHAOS TO CONTROL
- WHY CLEANING HAD TO BECOME A SYSTEMCLEANING AS A PRODUCT
- HOW TO BUILD A REPEATABLE SERVICE MODELTHE FUTURE, PITFALLS, AND THE IMPLEMENTATION PATH
- WHAT TO CHOOSE AND WHAT NOT TO
In addition, PIGC has prepared special discount vouchers for training courses organised by the Chamber for those who register via a dedicatedform.




11:00 -14:00
Tomasz Łuczak
Jacek Szargan
Wojciech Rakowski MODERATOR
Robert Rompalski
The importance of education in the context of service quality.
We won't be talking about:
- more binders with procedures.
- training sessions that end with a signature.
- theory that everyone knows but few practice.
- "checked off" occupational health and safety.
At trade shows, everyone is demonstrating solutions, and you'll have the opportunity to learn about them at the exhibitors' booths.
Instead, we will be talking about:
- the foundations without which no solution works
- safety that truly protects people,quality that wins customers
- decisions that protect the company from claims
- awareness that mitigates risk.
This won't be an ordinary lecture.This will be a conversation about how to build a stable company in an industry that manages risk every day. Education is a system that ensures people make the right decisions when no one is watching.
In addition, PIGC has prepared special discount vouchers for training courses organised by the Chamber for those who register via a dedicated form.


11:00-14:00
Wojciech Kołakowski
Wojciech Rakowski, MODERATOR
Innovative techniques in customer acquisition and marketing of cleaning services
Sales development in the context of customer shopping experiences.
We will not talk about:
- sending hundreds of offers that end up in the bin.
- aggressively ‘chasing leads’ and fighting for every customer.
- price wars, where the cheapest wins and your margin loses.
- theoretical sales models that do not work in the PolishB2C reality.
Everyone on the market promises ‘more orders’, but we will focus on whathappens when the phone rings.Instead,
we will talk about:
- consciously designing experiences that turn an enquiry into atransfer.
- a system that keeps customers with you for years, not just for onetime.
- value that you communicate so clearly that price ceases to be the main argument.
- effectiveness, or how to get the most out of every contact,shortening the path from ‘hello’ to ‘I'll book it’.
- This will not be another theoretical lecture.
It is a workshop on setting up processes in a cleaning company that wants togrow wisely, not just ‘fast’. You will learn how to make yourservice sell itself – from the first contact, through the standardof performance, to enthusiastic recommendations.
In addition, PIGC has prepared special discount vouchers for training courses organised by the Chamber for those who register via a dedicated form.
Medal Ceremony
Date
10 marchtime. 14:00
Location
Hall BTrade Fair Studio
Trade Fair Medals Award Ceremony

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12:00 - 12:40
Group 4 European Funds
Sebastian Gołębiewski
Jakub Woźniak
European funds for businesses – what and how to obtain a grant for in 2026? Strategic Technologies for Europe Platform in the CLEANTECH sector.

12:40 - 13:00
Ehrle Sp. z.o.o. Dr Kaja Bobrowicz
Cleanliness 2030: from technical infrastructure to a strategic pillar of ESG and business profitability.
